Wicked Word BIO

$9.99

Find your identity kit

They’re proven to help you craft a clear and meaningful value propositions without having to hire a content creator like me.  It’s a simple, but powerful formula. And it works best when it’s written the way you speak. You know that it still needs work if you feel squirmy when you say it out loud.  Down load this list of wicked wordy descriptions and truck loads of examples.

Most people find it difficult to describe themselves and more than 80% of the time play down achievements, success, capacity and potential.      Some people need help articulating what they do and how they do it, often skimming the surface, tripping over words and stumbling into a ‘job’.    Most of you understand you’re why.  This is the most important part of your answer to this question……

What do you do?

So instead of “Well…um, I guess I, sort of, like… I want to…well….hmm, it’s a little complicated… It’s… kind of hard to describe.”                              It’s no secret that people don’t buy what they don’t understand, so it’s important to be able to describe what you do so it’s clear, succinct & memorable. You may wholeheartedly believe in what you offer, but you’ll only make a difference to the world if others see that you’re the solution to their problems.

You just need to have a clear, short & memorable response to the question, “what do you do?”

3 THINGS YOU NEED TO INCLUDE WHEN YOU DESCRIBE WHAT YOU DO

No matter who you ask, any advice you find on how to tell people what you do will include 3 key pieces of information.

1. Who do you serve? (i.e. your audience)

2. What problem do you solve? (i.e. your benefit)

3. How do you solve it? (i.e. your most memorable features, process or solution)

These are non-negotiables.

They’re proven to help you craft a clear and meaningful value propositions without having to hire a content creator like me.

THE WORLD’S SIMPLEST FORMULA TO DESCRIBE WHAT YOU DO

I’m a [job title] who helps / works with / serves / inspires [target market] to [result that you achieve for your clients] through / by / using [tools, methods, teachings, etc that you use to get your results].

It’s a simple, but powerful formula. And it works best when it’s written the way you speak. You know that it still needs work if you feel squirmy when you say it out loud.

Now that you have that sorted, or if you don’t down load this list of wicked words and truck loads of examples.  Ideally you probably have 3 audiences so learn them and use them every day until it becomes a part of who you are…..Your Identity.

Someone famous said, ‘Think it, Do it, Be it, Become it.‘ – not sure who, but it works.

Included is a list of 200 values – try and pick the top 5 that you and your business believe in and then describe how you do that.  It’s an amazing process that sets standards and expectations for what you want to be known for.

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